New Research Project Uploaded - Return on Investment of Social Media Advertising

Now that finals are done, I will have a little bit of time to update this site with everything I have been reading and working on in the past couple of weeks.

As far as the new research project, you can find it right here or the paper embedded below.

It is a comprehensive look at the return on investment of social media advertising.

In addition, I will have a reading round up this weekend with everything I have wanted to post, but couldn't, in the past month.